Linda Rossetti says the ISO she founded in 2006 - Bluestone Payments in Peachtree City, Georgia - focuses on building relationships with local community banks and has benefited from following a similar path. "The decision to service this niche market was based on my years of experience in working with financial institutions and processors," Rossetti says, adding that customer service is a key component of her company's success. "For instance, community banks require payroll service, remote capture, prepaid products, and a top processing platform" - all of which Bluestone Payments provides.
"By providing this specialized service, we establish ourselves as a trusted partner for our local community banks," Rossetti adds. "It's a great differentiator. We bring knowledge, expertise, and professionalism to this market that few other ISOs can match."
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Originally posted: March 31, 2008